1) Read the notice + identify the violation

Open Performance Notifications → Account Health → Policy Compliance.
Note the exact reason (e.g., Inauthentic, Used Sold as New, IP Complaint, Safety/Compliance, Linked Account, High ODR/Late Shipment, Verification/KYC).
List affected ASINs, orders, dates, and any metrics Amazon highlighted.

2) Build a focused Plan of Action (POA)

Your POA should be 1–2 pages, specific, and formatted like this:

Root Cause – What actually caused the issue (facts only).
Immediate Corrective Actions – What you already did to fix current damage (refunds, removals, replacements, supplier change).
Long-Term Preventive Measures – Process changes so it won’t happen again (SOPs, tools, audits, training, KPIs with timelines).

Tone: concise, professional, no emotion/blame, no generic promises.

Common suspension playbooks (what to include)

A) Inauthentic / Invoice Request

Evidence: Supplier invoices (last 365 days), proof of payment (bank/receipt), supplier contact (name, website, phone, address), LOA if branded, supply chain explanation.
Actions: Removed questioned listings, verified supplier is authorized, switched to vetted distributors, created inbound QA on invoices & batch codes.
Prevention: Approved-supplier list, quarterly supplier re-verification, invoice audit checklist, random test buys.

B) “Used Sold as New”

Evidence: Photos/video of new packaging standards, poly-bagging/boxed shipping, return-inspection SOP.
Actions: Replaced/refunded affected orders, removed any open-box stock, upgraded packaging supplies.
Prevention: QC checklist before FBA/FBM, defect logs, staff training, no refurb/returns back to sellable stock.

C) Intellectual Property (IP) Complaint

Evidence: Brand authorization/LOA, invoices, your original content proof (if design).
Actions: Paused listing, contacted rights owner for retraction (keep email thread).
Prevention: IP screening SOP (USPTO/WIPO search), keep LOA on file, list only authorized SKUs.
If complaint is wrong: file Notice Dispute with evidence (be factual; don’t admit infringement if you have rights).

D) Product Safety / Compliance

Evidence: Test reports/certifications (e.g., FCC, CE, ASTM—depends on product), batch/lot traceability.
Actions: Pulled inventory, corrected listing claims, added warning labels/instructions.
Prevention: Compliance checklist per category, documentation vault, pre-shipment lab test policy.

E) Late Shipment / ODR / Cancellation Rate

Evidence: Carrier SLAs, new cut-off times, handling-time updates, backup label printer/carrier, staffing schedule.
Actions: Canceled overdue orders, issued refunds, turned off underperforming SKUs.
Prevention: Order-to-ship KPI (e.g., <24h), auto-cancellation rule at T-12h, weekly metric review.

F) Related/Linked Accounts

Evidence: Business docs proving separation (entity, bank, address, devices/IP), explanation of relationship if any (e.g., ex-employee, prep center).
Actions: Closed/segmented other accounts, changed devices/networks, unique payments.
Prevention: Strict device/IP policy, dedicated hardware, unique banking & contact info per entity.

G) Verification / KYC

Evidence: Matching legal name/address across: government ID, bank statement (last 90 days), utility bill, business registration, articles/incorporation.
Actions: Re-upload clear scans, fix name/address mismatches.
Prevention: Central docs folder, periodic checks, use official statements (not screenshots).\\

POA template (copy, paste, customize)

Subject/Case: Appeal – [Reason in notice] – Seller ID [XXXXX] – Case [#]
Listings/ASINs: [ASIN1, ASIN2] (if applicable)

1) Root Cause

On [date], we [brief factual cause].
The issue occurred because [specific process/supplier/handling gap].

2) Immediate Corrective Actions

Paused/removed affected listings: [ASINs].
Issued refunds/replacements for orders: [order IDs].
Switched to verified supplier [name], validated invoices & lot codes.
Updated listing content/packaging as required.

3) Long-Term Preventive Measures (with deadlines & owners)

Implemented Supplier Vetting SOP (authorization, invoices, quarterly audit) – Owner: Ops Lead – Due: [date].
Quality Control before fulfillment (photo proof, seal check) – Owner: Warehouse – Live: [date].
Metrics guardrails: ODR < 1%, LSR < 4% with weekly review – Owner: Account Health – Starts: [date].
Team training on Amazon policies completed – [date].
Tools: [Keepa/H10] added to pre-buy checklist.

Attachments

Invoices (90–365 days), proof of payment
LOA / brand authorization
Photos of packaging/QC
SOPs (supplier vetting, QC, shipping)
Compliance certificates (if relevant)

We respectfully request reinstatement now that the root cause is resolved and controls are in place.

How to submit the appeal

Go to Account Health → Policy Compliance → Appeal/Submit POA (or Performance Notifications → “Appeal”).
Paste your POA (1–2 pages max).
Attach clear PDFs (name them logically: Invoice_Brand_May2025.pdf).
Submit once per case; wait for the response, then iterate if they ask for more.

Do’s & Don’ts

Do: be specific, show evidence, use dates, add owners & deadlines, attach only relevant docs.
Don’t: blame buyers/Amazon, paste generic templates, submit retail receipts for “inauthentic,” argue emotionally, or send multiple appeals at once. Never submit doctored invoices (permanent ban risk).

Ongoing prevention checklist (weekly)

Review Account Health and messages.
Re-verify supplier authorizations & invoices.
Audit returns/“used as new” complaints.
Track KPIs: ODR < 1%, LSR < 4%, Cancellation < 2.5%.
Keep a compliance folder (KYC, licenses, test reports, LOAs).

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